Customer issue

1. Paco Rabanne says that anyone can become a star in a snap of your fingers. How can this be translated into a user experience online ?

Point of view

1. Googling one's own name on the internet has become an increasingly popular habit with the rise of search engines, as well as free blogging and web-hosting services

Ideation

1. • The concept: 1 Million Search, the first search engine that turns you into an instant star online
2. • A quick and easy customization of the search results, by just uploading a picture and typing a name
3. • We played on all the web conventions to create a wide range of sites, each with its own tone and style
4. • Heaps of printable downloads, specially designed banners and sponsored links
5. • A smart use of social networks

Results

1. Over 170,000 visits across France, UK, Spain