Customer issue

1. What customers expect from brands online is no more intrusive messages, but a richer experience, the possibility to discover new products through a more interactive relationship
2. The younger, more fashion-forward customers targeted by Lacoste L!VE collection are fond of fresh, unexpected web experiences

Point of view

1. Being the guest at a L!VE party is the best way to discover the new collection and really get to experience what Lacoste L!VE’s spirit is.

Ideation

1. • A first person interactive experience connected to Facebook, with multiple interactions and different scenarios
2. • All the product collection at hand, right in the interactive film
3. • A 30-second teaser video seeded short before the launch, and rich media display ads for the launch

Results

1. • One third of users visited the collection catalog
2. • In a month's time, L!VE gathered over 130,000 fans on Facebook